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| Find's Spring Summer 2018 campaign |
By Barbara Santamaria, Fashion Network
Amazon Fashion has enlisted five influencers to show how key pieces from its private label Find’s Spring Summer 2018 collection can be styled to create a unique look, in a new campaign that is launching this Tuesday across Europe.
Emma Hill, Jacqueline Mikuta, Ludovica Frasca, Ellie Nesmon and Emelie Natascha were handpicked for the second campaign of the e-tailer’s new brand, which launched in 2017 with accessible hero pieces.
Each influencer has taken key pieces from the collection, and styled it their way, demonstrating the multitude of ways the pieces can be worn to allow personality to shine through. Hero items include a soft suiting in pink and the season's must-have lily print midi dress in emerald green with split leg.
"The core idea behind find. is that we believe our customers have a strong sense of their own personal style and we seek to provide them with the seasonal key items and great quality basics in an inspirational way that helps them build their own look. So inviting a group of successful and engaging European influencers to share their personal interpretations of the season's key pieces for our European customers made perfect sense,” said Find director Glen George.
The campaign will include influencer-led images, video content and Instagram stories, and run across digital advertising, YouTube, Instagram and onsite on Amazon’s dedicated site for Find.
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