Coca-Cola Japan just came out with a Coca-Cola slushie called "Frozen Lemon" on April 16 packaged in a easy-to-use pouch.
It's a Slurpee but better.
By Sam Brodsky, Metro
Photo: Twitter/Coca-Cola Japan |
Over a month ago, Coca-Cola Japan announced it was experimenting with a new alcoholic drink
called, "Chu-Hi," the first boozy beverage in Coca-Cola history. And on
April 16, after reportedly testing 100 different prototypes and working
on development for eight years, the company launched a first-ever
Coca-Cola slushie in a pouch: Coca-Cola Frozen Lemon.
The new Coca-Cola slushie has a "sherbet-like texture" with a taste that’s perfect for summer, states a release on the Coca-Cola Japan website.
And the packaging — a soft pouch for squeezing and crushing — is
purposeful: it’s adjustable and easy to use (not to mention, it's also
fun). If you think about it, pouches are practical for when you're
thirsty and on the go — remember Capri Sun? (Also, wine in a pouch has proven to be a big hit, in case you forgot that existed too.)
"The Japan business unit launches an average of 100 new products a year,
and many times more are put to the test behind the scenes," Coca-Cola
Japan's business unit president Jorge Garduño said in an interview
at the time of the "Chu-Hi" news. "Experimentation is almost like a
day-to-day ritual here." So, it’s no wonder the company is dishing out
more first-of-its-kind products.
\🎉本日発売🎉/
— コカ・コーラ (@CocaColaJapan) April 16, 2018
世界初‼️#コカコーラ #フローズンレモン が誕生❗️🍋
なんと、コカ・コーラ史上初となるパウチ製品だよ❗️揉みながらシャーベット感覚で楽しめる新食感🍧キンキンに冷やして究極の冷たさを楽しんでね🎵
今日から全国のコンビニで発売開始😃 pic.twitter.com/uzdKZ8aQEy
The retail price of the Frozen Lemon drink is 130 yen, which is the equivalent of $1.21.
Along with this Coca-Cola slushie, the Japanese division debuted
frozen Fanta in grape and orange flavors, which are hitting stores as
well.
コカコーラ&ファンタ フローズン
— 8239(はつミク)松陽先生♥ (@8239Berry) April 16, 2018
気になってたヤツ買って来た!#コカコーラ #フローズン pic.twitter.com/78ue3E8ZLe
Will the U.S. get the Coca-Cola slushie?
Sadly, the Coca-Cola slushie isn’t coming to the U.S. — a spokesperson from Coca-Cola North America Group told Metro it's only for the Japanese market — but you can still hop down to the nearest 7-Eleven to purchase a Coca-Cola Slurpee. It’ll have a similar "sherbet-like texture" and keep you refreshed when temperatures (eventually, hopefully) rise.But if you want that cool pouch — and we wouldn't blame you if you did — consider booking a flight to Japan ASAP. You only live once, right? (And yes, we really did just bring back YOLO and Capri Sun. It's a blast from your past.)
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