Instagram just brought one-tap shopping to everything from restaurant reservations and clothes shopping to salon bookings.
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| Instagram just made it easier to buy anything you see — which has some obvious problems (but also benefits). |
See, want, have — that's the dream for retailers, and we've
been falling into the One-Click hole of Amazon for years. Now, that
feature has come to tons of your favorite brands, not to mention
restaurants and salons, thanks to Instagram.
Instagram has added so-called Action Buttons to posts by
businesses that let you buy what you see with a single tap (kind of —
we’ll get to that). Starting today, you can reserve a table at a
restaurant, buy a movie ticket, start a food order or book a class at a
cool new gym as soon as you scroll across something you love on a
business's Instagram account.
The magic happens by integrating 19 different reservation
and purchasing programs into the site, which pops up a browser window
and built-in widget to complete your purchase. If you have an account
through one of these services, you’re on your way to impulse buying
bliss (if not, you’ll have to create one): Acuity, Atom Tickets, Booksy,
ChowNow, Eatstreet, Eventbrite, Fandango, GrubHub, MyTime, OpenTable,
Reserve, Restorando, Resy, SevenRooms, StyleSeat, Tock and Yelp
Reservations.
Instagram will also add support for Appointy, Genbook, LaFourchette, Mindbody, Schedulicity, SetMore, Shedul and Vagaro soon.
Your wallet may be feeling the pain, but there’s a way this
new system could be good for you. Rick Stollmeyer, CEO and co-founder
of the wellness services marketplace Mindbody,
is excited about making living a healthier life easier by bridging the
gap between feeling like your should do something to get healthier and
actually doing something.
“Images have the power to inspire and motivate. With the
new integration, Instagram is helping people link that motivation
directly to action,” he says. “[T]hat means people now have the
opportunity to take immediate action toward a healthier lifestyle the
moment an image inspires them to do so.”
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