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| Mason brings previous experience and an audience of shoppers interested in size-inclusive lines to the collaboration. |
By Gabriella Lacombe, Fashion Network
Digital plus-sized retailer 11 Honoré has launched its first collaborative influencer collection with Premme co-founder, columnist, designer and creative consultant Nicolette Mason.
Working with women's leather and apparel brand Veda, Mason helped design the three-piece, size-inclusive collection. The full Nicolette Mason x Veda capsule includes the Baby Jane Leather Moto in Veda's signature lilac, a sage green and black silk wrap dress, and a tricolor alpaca wool sweater. The three pieces retail at $998 for the jacket, $478 for the dress and $348 for the sweater, although 11 Honoré's website provides the option to pay for any of the three items in four payments.
Mason is a particularly advantageous partner for a plus-sized collection – as the co-founder of plus-sized brand Premme with fellow blogger and inclusive fashion advocate Gabi Gregg, Mason brings previous experience and an audience of shoppers interested in size-inclusive lines with her to the design collaboration.
The collaboration comes as consumers demand increasing responsibility and awareness from brands, leading retailers, labels and designers like Jason Wu, Asos, Kohl's, and New York & Co. to launch or acquire size-inclusive lines.
A one-year-old company, 11 Honoré carries women's apparel in sizes 10 through 20 from in-demand labels like Lingua Franca, Chromat and Marchesa Notte. In an interview with Fashionista, the company hinted at further influencer collaborations in the future.
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