Serena Williams launches fashion line

The tennis icon's new fashion brand, Serena, launches today.

By Cassidy Mantor, Fashion Network

Serena Williams has launched her own apparel line called Serena. While the tennis star has previously collaborated with Nike and HSN, Serena is her first independent fashion collection.

Williams announced Serena on Instagram saying, "Today, I am proud to launch Serena, my own online shop. Never stop believing in yourself, you're worth it."

In the image announcing the new line, the tennis star models an athleisure separates look with a grey crop top and high waist joggers. The launch collection includes denim, blazers and dresses in addition to the athleisure pieces which might be expected from Williams.

The tennis pro went on to explain the background to the collection, saying, "They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves--tennis and fashion--and had to find a way to make them coexist."

"After 15 years of false starts, and people in fashion telling me 'no,' it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream."

The collection is meant to help inspire women and deliver positive messaging. Certain pieces feature affirmative statements and self-confidence and the social media campaign includes the hashtag "be seen be heard."

Serena is now available exclusively on Serena Williams' website. Prices range from $35 to $250.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.

Arts & Culture,12,Beauty & Style,501,Books,5,Career & Education,44,Food & Drinks,145,Home & Garden,46,Lifestyle,331,Relationships,13,Science,1,
Lifestyle News: Serena Williams launches fashion line
Serena Williams launches fashion line
Lifestyle News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy