dearJulius.com

Is it time to Ban the Term 'Anti-Aging' from the Beauty Industry? Find Out

While the term remains highly prevalent within the beauty industry, there are signs that attitudes towards ageism are changing.

Image: Getty/ Representative Image

AFP Relaxnews


Should the term "anti-aging" be banished from beauty vernacular? According to a new report, time is up on the potentially damaging phrase.

Dubbed "That Age Old Question," the report, which was carried out by Great Britain's Royal Society for Public Health in partnership with the Calouste Gulbenkian Foundation, states that "anti-ageing narratives" encourage unrealistic body norms and poor body image that can have a negative effect on women.

"We have seen just how valuable a positive and optimistic outlook on ageing can be to personal health and wellbeing, and yet many everyday conversations, informed by the media, are rife with examples of language that either trivialise, vilify, or catastrophise the ageing process," it reads. "Chief among these is the persistent use of the term ‘anti-ageing' within the cosmetics and beauty industry."

As highlighted by The Independent, the report calls on major beauty retailers and the media to eschew the term "anti-aging," emphasizing that: "the explicit presumption that ageing is something undesirable and to be battled at every turn is as nonsensical as it is dangerous."

While the term remains highly prevalent within the beauty industry, there are signs that attitudes towards ageism are changing. Last December, actress Thandie Newton teamed up with RoC Skincare to shine the spotlight on the problem of ageism. The "Westworld" star fronted a social media campaign for the brand, called ‘For Your Age,' that drew attention to the potentially negative language and phrasing commonly used in reference to age. Makeup brand CoverGirl also caused a stir when it flouted convention and unveiled 69-year-old model Maye Musk as an ambassador back in September, while L'Oreal Paris's October 2017 fashion week saw brand ambassador Dame Helen Mirren, 72, and Jane Fonda, 79, take to the catwalk in the French capital.

COMMENTS





Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Name

Beauty and Style,501,Books,5,Career,44,Food and Drinks,145,Home and Garden,46,Lifestyle,1034,Relationships,13,Science,1,
ltr
item
Lifestyle News: Is it time to Ban the Term 'Anti-Aging' from the Beauty Industry? Find Out
Is it time to Ban the Term 'Anti-Aging' from the Beauty Industry? Find Out
While the term remains highly prevalent within the beauty industry, there are signs that attitudes towards ageism are changing.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicALUgWeBNHxMW-VWEpUtlTT5rDlqk7gEaoqgusvw3StVqz-PO5ViCI9cVwXdymCe1dYcr0KDKd9J7J1YxD7g83yFzaelFS3enJlkYUBo6mD_PWsHWfM4ni4QquoHxNRUQZxaapDyusVX6/s1600/5.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicALUgWeBNHxMW-VWEpUtlTT5rDlqk7gEaoqgusvw3StVqz-PO5ViCI9cVwXdymCe1dYcr0KDKd9J7J1YxD7g83yFzaelFS3enJlkYUBo6mD_PWsHWfM4ni4QquoHxNRUQZxaapDyusVX6/s72-c/5.jpg
Lifestyle News
https://lifestyle.dailynewsview.com/2018/06/is-it-time-to-ban-term-anti-aging-from.html
https://lifestyle.dailynewsview.com/
https://lifestyle.dailynewsview.com/
https://lifestyle.dailynewsview.com/2018/06/is-it-time-to-ban-term-anti-aging-from.html
true
2002686806028256290
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy